Metrics for Social Media--Is There Anybody Out There? - Social Media Today - Thought Leadership Times

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Metrics for Social Media--Is There Anybody Out There?

Social Media Today (May 29 2010)
1. First, let me come to Solis' rescue—he is most prominently a thought leadership guy. You're not going to get much A-B-C type stuff from Brian. He is a thinker and a researcher. I like his stuff, but always remember his context. ... You're reading Engage and I'm not sure whether or not you read that chapter on metrics yet, but as you'll see, it gives you the framework on how and what to measure to capture everything necessary for KPIs, ROI, and also action that has a ... (Read Full Article)
  
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