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Valley PR Blog (May 28 2010)

1. PR Consultant Brian Solis blogged last month that “businesses must become media in order to earn greater relevance and ultimately thought leadership within their respective markets.” I would argue that individuals, particularly PR .... I've had several clients ask me to ghost or edit books for them and it's clear they don't have much to say that's fresh, but do have a lot of unrealistic expectations of the ROI therein. Given the ever-increasing promotional demands of the ... (Read Full Article)

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