Your Blog is Not Your Job

chrisbrogan.com (Jun 2 2010)

1. That makes perfect sense, but if your blog is part of a strategic marketing plan - whether to build awareness or create inquiries - then it has to be maintained on a consistent basis. ... I also find those shift over time--originally for me it was to build thought leadership and identity in the field of Intercultural Communications. Now that that is building--I realize that ultimately the purpose for me is to attrract new clients--that's a different strategy, ... (Read Full Article)

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