Social Media in B2B - it's not just about the blogs

The Customer Collective (Jun 18 2010)

1. Aside from the general disdain seen for B2B marketing amongst the B2C Über cool brigade it got me thinking where social media really does fit across the different make up of an organisation but especially within B2B as this is ... Thought Leadership – yes the mighty blog that according to some is all there is for B2B Social media! However it is a powerful tool to help promote a company's views around their expertise and offer free advice and information to a community ... (Read Full Article)

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