Beware! 'Slick' Marketing Can Be Detrimental To B2B Marketers ...

Business (Jun 25 2010)

1. B2B marketing is very much more about a relationship lifecycle that numbers years, not months, but this is where I think B2B companies can take advantage of social media more so than consumer companies. ... The first thing to understand is that social media for B2B markets is more about education, facilitating word of mouth referrals and driving traffic to your website as well as thought leadership, and therefore requires deeper layers of interaction. ... (Read Full Article)

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