How Can You Make Nurturing More Strategic in Your B2B Demand ... - silverpop.com - Thought Leadership Times

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How Can You Make Nurturing More Strategic in Your B2B Demand ...

silverpop.com (Jun 23 2010)
1. Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding success with nurturing in the current B2B marketing environment. ... This means the front end of your nurturing must consist of external community engagement and thought leadership that you may not be able to immediately track or control, but that through capture points, such as registration/download offers, ... (Read Full Article)
  
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