How To Pitch Social Media To Your Boss

JP Luna Web Design (Jun 26 2010)

1. Developing a tracking system for social media is imperative for measuring the efforts put in by your social media manager and ROI. While it may not always be concrete numbers, there is something to be said for sentiment, reach, ... SM can support many organizational goals – branding, thought leadership, SEO, customer loyalty, lead generation, etc. The top people may not understand SM, but they understand more leads, happier customers, more prominent brands. ... (Read Full Article)

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