1. This thought leadership pieces could reach a wider basis, even if they also have their blog or Twitter account, or if you have a bookmark-sharing and news sites like Delicious, Digg and relatedReddit. Deloitte Consulting and McKinsey are two of the best examples ... Finally, the addresseswith what turns B2B marketing is everything – and that is, long-term relationships with communities to build a party. So go ahead and: First Identify your brand and B2B social personality ... (Read Full Article)

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