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  1. Is Social Media Marketing Poaching Direct Marketing Results ...

    Mail Print Blog (Jul 6 2010)

    1. Is Social Media Marketing Poaching Direct Marketing Results ... According to the study, 39% of respondents reported that “they are not convinced of the value or ROI” of social media. This may be due to the notorious difficultly of tracking and calculating conversions influenced by social media. ... B2B thought leadership (using outlets such as a blog or social network). B2C customer loyalty programs communicated through social media and mobile marketing. With all of these business uses of social media, questions still remain about ... (Read Full Article)

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