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  1. Metrics & Lessons Learned from Meetup Experiment | The B2B Formula

    The B2B Formula (Jul 6 2010)

    1. Metrics & Lessons Learned from Meetup Experiment | The B2B Formula I recently held a Meetup, and given a bit of luck, was able to conduct a near-perfectly pure test of the power of relying only on search for thought leadership/group marketing. Here's the timeline: ... 38 people joined the group, 13 people RSVP'd for the event, and five (besides me) showed up. Total out of pocket: $40 (labels for name tags were $32). But that just tells the metrics side of the story. Other ROI I'd include are: Met five people passionate about B2B social ... (Read Full Article)

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