How Relevant Content Helps B2B Branding | The Customer Collective - The Customer Collective - Thought Leadership Times

Search:
Categories
Topics Mentioned
- Thought Leader
- Google
- B2B
- Microsoft
- Yahoo
- IBM
- PowerPoint
- Intel
- Harvard Business School
- Research
- DuPont
- John A. Quelch
Authors
- AchintaMitra

How Relevant Content Helps B2B Branding | The Customer Collective

The Customer Collective (Jun 29 2010)
1. Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). ... Relevant marketing content – key to thought leadership. Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. ... (Read Full Article)
  
  Bookmark or Share this article
Login to comment.

Related Articles
Welcome to Thought Leadership Times

also mentions Google

Demand Gen 2.0: Social Media in the Enterprise Context > Key ...

also mentions Yahoo

Recognizing a Thought Leadership Moment in Your Industry

also mentions Intel

Social Media in B2B - it's not just about the blogs

also published in The Customer Collective

Demand Generation Best Practices from Vtrenz: B2B Thought Leadership with Russell Kern, President, The Kern Organization

also mentions Harvard Business School
Social media marketing strategy and ROI: What's missing from your ...

also mentions PowerPoint

Thoughts on Thought Leadership - Global PR Blog Week 1.0

also mentions Microsoft

B2B Buyers' Use of Social Media - BUYERsphere Report

also published in The Customer Collective

Thought Leadership Interview #7 – Scott Mersy of Genius.com

also published in The Customer Collective

Thought leadership - strategic brand rocket

also mentions B2B