Social Media Measurement: What's the ROI?

smbchicago.org (Jul 12 2010)

1. su.pr: I personally love this URL shortener because it's much more accurate than bit.ly, plus it shoots your content into StumbleUpon, which helps with your search engine optimization and search engine marketing. ... Thought leadership: You 'll know whether or not this is successful if you're invited to speak at conferences, on panels, interviewed for stories, or people are linking to your blog/Web site when they publish content. Unless you eventually get paid for these ... (Read Full Article)

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