Email Marketing | An Email Snob Interview with Loren McDonald

scottwriteseverything.com (Jul 14 2010)

1. I genuinely now respect how Bill has approached the email marketing industry focusing on building innovative technology overlaid with best practices and thought leadership. ... Email marketing is the marketing workhorse, but it isn't sexy and doesn't get the buzz and attention paid to social and mobile, even though they lack comparable ROI. Email marketers and the industry itself must communicate email's role and value in achieving corporate objectives better. ... (Read Full Article)

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