White Papers Do Still Matter - Magnificent Publications - Thought Leadership Times

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White Papers Do Still Matter

Magnificent Publications (Jul 18 2010)
1. In Is The White Paper Dead for B2B Marketing?, Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. Share and Enjoy: ... (Read Full Article)
  
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