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  1. Корпоративный блог ZenithOptimedia Ukraine: 5 Steps to Evaluating ...

    newcast-ukraine.blogspot.com (Jul 19 2010)

    1. The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company's goals. This entry was written by Ira Kaufman and Bob BengenFiled under Evaluation and ... (Read Full Article)

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