Blogs as Loss Leaders

chrisbrogan.com (Jul 20 2010)

1. This mindset has long been among the cornerstones of professional public relations practice and thought leadership strategy. Giving information away, without an expectation of immediate return, think: public speaking, on-air appearances, ... Now they're being referred to as if they're something new under the term "Content Marketing." In any case, investing in building a professional reputation or brand's awareness isn't an easily measurable ROI game as direct mail. ... (Read Full Article)

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