How Relevant Marketing Content Helps B2B Branding | Industrial ... - Industrial Marketing Today - Thought Leadership Times

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- Achinta Mitra

How Relevant Marketing Content Helps B2B Branding | Industrial ...

Industrial Marketing Today (Jun 29 2010)
1. Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). ... Relevant marketing content – key to thought leadership. Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. ... (Read Full Article)
  
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