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  1. B2B Marketing needs to Curate a Vibrant Community | Buzz Marketing ...

    Buzz Marketing for Technology (Jul 28 2010)

    1. B2B Marketing needs to Curate a Vibrant Community | Buzz Marketing ... If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. ... My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. ... (Read Full Article)

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