Founders Block » Blog Archive » How to be a Genius at Word-of ...

Founders Block (Jul 20 2010)

1. Justifying the costs involves proving you will either reduce the company's costs or generate more revenue, so be sure you can articulate the ROI for your marketing efforts. 2) Keep in mind Frequency, Reach, and Yield. ... If you can't bring some thought leadership, don't bother. If you don't have a unique POV, find one! 2) Have clear objectives for your blogging and metrics around them. Know your audience and know yourself before you start. Characteristics of Supergenius ... (Read Full Article)

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