How the Ability to Influence Drives Agenda- Views from a ...

Views on Marketing from a Practitioner (Aug 2 2010)

1. Influence Channels, Media, Social networks, B2B and B2C, Web 2.0 Marketing,India, England, Politics, Thought leadership, WEF(World Economic Forum), Sustainability, Customer Forums ... Unless you are able to present a different strategy that meets more stringent ROI criteria, you are likely to be forced into an event execution mode, and lose that opportunity to create something new, something that will ensure that events will create significantly more leverage for your p&l ... (Read Full Article)

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