Online Marketing Trends: The State of Online B2B Marketing: What ...

Online Marketing Trends (Aug 11 2010)

1. (Source); The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). (Source); 93% of B2B buyers use a search ... Methods generating the highest B2B ROI are topped by advertisers' own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. 7 out of 10 buyers say that they ... (Read Full Article)

   Bookmark or Share this article

Login to comment.

Related Articles