Thought Leadership Rewired: How Consulting Firms are Using Social ...

gabriel catalano (Aug 13 2010)

1. The consulting firms with the most effective thought leadership marketing programs are much more likely to use research-based content, and they invest much more in social media than consulting firms with the least effective programs. ..... This is a huge advantage, especially for smaller firms, allowing the ROI on good ideas to escalate considerably. While social media can be a great way to attract prospects, we must issue a word of caution: It can be powerful but only if ... (Read Full Article)

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