2. Categories

  3. Quotes

    1. “ Custom content is about marketers as publishers and publishers as marketers. ”
      By Joe Pulizzi
    2. “ I think it is the single most important thing as a marketer that you can do—develop relevant, valuable content for your target segment. ”
    3. “ People right now are starting to open their eyes to custom content. ”
      By Scott Maxwell
    4. “ It's about getting engagement and dialogue with follow-up, but it's a continuous, long-term investment. ”
      By Scott Bieda
    5. “ It's ramping up much more quickly than we thought it would. ”

  4. Topics Mentioned


  5. Authors