B2B social marketing – how active are the leading CRM and Sbs ...

Social + Marketing (Aug 16 2010)

1. Consumers and business-to-consumer marketing have certainly been at the leading edge of social media (and social marketing and business software) adoption, but what about business-to-business (B2B) marketing? As an analyst, consultant and ... Looking at the dynamics outline above, the evolution of B2B in social has been mostly about establishing trust, content strategy, thought leadership and ongoing discussions as Ogilvy points out. And while not all social channels ... (Read Full Article)

   Bookmark or Share this article

Login to comment.

Related Articles