5 Stages of an Integrated Digital Marketing Life Cycle | Social ...

Social Media Today (Aug 15 2010)

1. "The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company's goals." I am in process of devloping a new metric for Digital Media Marketing that ... (Read Full Article)

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