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    1. “ At some point, get out of the ROI discussion. You have to decide if you want to be there. Don't use social media as a lead generation tool. ”
    2. “ At some point, get out of the ROI discussion. You have to decide if you want to be there. Don't use social media as a lead generation tool. ”

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  1. Valley PR Blog » Blog Archive » Local communication pros discuss ...

    Valley PR Blog (Aug 19 2010)

    1. Valley PR Blog » Blog Archive » Local communication pros discuss ... It's helpful in order to build thought leadership. At Lumension (where she previously worked), they saw a 55% increase in business media coverage because of the blog. The intent of the blog was to establish relationships, and this was a nice outcome. ... He said, “At some point, get out of the ROI discussion. You have to decide if you want to be there. Don't use social media as a lead generation tool.” I thought this was a great insight and one not commonly reinforced. ... (Read Full Article)

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