The Rise of Custom Content Development and Ultimate Convergence in ...

Equipment Simulations LLC (Aug 20 2010)

1. In BtoB Magazine's most recent issue (Aug 16, 2010), there are three articles by Sean Callahan on the B2B marketing trend of developing custom content: (a) “Commited to custom”, (b) “Custom programs getting larger portions of budgets” ... This effect is echoed in the article by Tom Gaudreau, PureSafety's VP of marketing — “[i]t's all about thought leadership for us.” So in my view, the border (if there is one) between neutral content and content involving branded products ... (Read Full Article)

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