2. Categories

  3. Quotes

    1. “ Companies are finding that blogs fill a specific niche that other forms of social media do not. ”
      By Paul Verna
    2. “ Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service. ”
      By Paul Verna

  4. Topics Mentioned


  1. Chris Baggott's Guide to Blogging - eMarketer talks about blogs ...

    Compendium Blogware (Aug 18 2010)

    1. Chris Baggott's Guide to Blogging - eMarketer talks about blogs ... Moving beyond the ideas of Thought Leadership, Blogs are proving out a new roll as a key part of your Inbound Marketing Strategy. We talk about the value of Facebook and other social networks often, but marketers have to keep in mind two ... Consider blogging as a direct marketing strategy. I'm also considering ways that marketers can start to get a value on a post. In email marketing, most good marketers put a value on an email address. They know the ROI of every email. ... (Read Full Article)

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