2. Categories

  3. Quotes

    1. “ We don't have a choice whether we do social media. The question is how well we do it. ”
      By Guy Kawasaki

  4. Topics Mentioned


  5. Authors


  1. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

    The Marketing Journalist (Aug 23 2010)

    1. Social Media Planning and Strategy – An Oxymoron? « The Marketing ... First, define your objectives —to simply listen, monitor, innovate, engage and/or build thought leadership? From there, you can outline what channels are relevant and why. For example, consider launching a blog and developing a presence on Twitter, Facebook and LinkedIn as well as ... ROI (Risk of Ignoring): Michael Glasser said it best during the Q&A after the panel session about ROI — that it's no longer about return on investment but the risk of ignoring social media. ... (Read Full Article)

      Bookmark or Share this article

    Login to comment.


    Related Articles