Exact Editions: Twitter ROI

Exact Editions (Aug 26 2010)

1. Yesterday I watched Cision's webinar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership whilst simultaneously advertising your wares in a more interactive way (there was a Q ... Since taking over the Twitter account, however, I quickly realised that, for Exact Editions at least, it's much more effective as a B2B marketing channel than B2C. We provide a platform for 100s of magazines, and we can see that, say, ... (Read Full Article)

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