Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

spider (Aug 31 2010)

1. Planning is the foundation for all things social media: Planning has several components. first, define your objectives —to simply listen, monitor, innovate, engage and/or build thought leadership? From there, you can outline what ... ROI ( Risk of Ignoring): Mitch Glasser said it best during the Q&A after the panel session about ROI — that it's no longer about return on investment but the risk of ignoring social media. this is true. Today, you no longer control the brand; ... (Read Full Article)

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