Exclusive Interview: Asuthosh Nair and Santo Thie (COO and Project ...

B2Bento (Sep 2 2010)

1. Asuthosh: I think B2B marketing content is crucial because of the very nature of B2B audiences, which is somewhat different from those in the B2C world. B2B customers or buyers tend to be at various stages of the buying cycle when we are talking to them. So you must have content that ... I think it comes down to the nature of the B2B buyers, how it facilitates conversations and how it helps solidify trust which of course has its relation to thought leadership and so on. ... (Read Full Article)

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