Thought Leadership Marketing

The MarketingSavant Group (Oct 16 2010)

1. View Comments Differentiation + Segmentation + Innovation = Thought Leadership Posted by Dana VanDen Heuvel September 27, 2010 The path from commoditization to thought leadership. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter (Read Full Article)

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