Small Business News: The White Paper Overview | New Small Business ...

Events (Oct 1 2010)

1. The ROI Guy. How safe are the white papers you are downloading? Though they may be a great source of information about products and services and a powerful marketing tool for small businresses everywhere, there's a new cause for alarm with ... Bob Buday and Tim Parker describre white papers as “a key piece of the thought leadership marketing mix.” They've created a new microsite with additional links going deep on the topic of how to reboot white papers for their ongoing ... (Read Full Article)

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