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Marketing Magazine (Oct 9 2010)

1. Get lots of proposals and thought leadership thoughts, don't pay and represent these ideas as your own input to company strategy – cut and paste …"Yawn!". 3. Pay them the minimum and screw as much work value out of them over and above .... Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that ... (Read Full Article)

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