Thought leadership in B2B social marketing : Primitivi / Social Media Creatives

Primitivi / Social Media Creatives (Dec 13 2009)

1. Some brands wonder in which manner the can apply social media & communications to their business-to-business marketing strategy and operations. Businesses start to realize that they need more than the latest CRM software update to be effective in their relationships. Luckely social business-to-business marketing works essentially the same as social business-to-consumer marketing. The only differences between B2C and B2B are represented specifically by the influencers, communities, conversations, questions, interactions and their place within the buy and value cycles. (Read Full Article)

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