2. Categories

  3. Quotes

    1. “ The old-fashioned way of selling—advertising, traditional press releases and product marketing—doesn't work anymore. These days, educational marketing is much more effective and that's where white papers come in. And white papers are especially effective in a down economy. ”
      By Michael Stelzner
    2. “ Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals. ”
      By Michael Stelzner

  4. Topics Mentioned


  5. Authors


  1. Where the Pros Reveal Their White Paper Marketing Secrets

    WhitePaperSource (Dec 28 2009)

    1. Where the Pros Reveal Their White Paper Marketing Secrets Today's corporate executives don't want a sales pitch, they want valuable content that helps them solve their business problems. Without a doubt, the best collateral to do that is white papers. If you're a marketer who wants to unleash the power of the mighty white ... “Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals,” says Stelzner. ... (Read Full Article)

      Bookmark or Share this article

    Login to comment.


    Related Articles