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  1. From Social Media to Social CRM: Salesforce Jumps in

    Web Strategy By Jeremiah Owyang (Sep 24 2009)

    1. From Social Media to Social CRM: Salesforce Jumps in Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone. Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings. (Read Full Article)

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    On 9/24/09 Taariq Lewis said:
    "Wow! I just got a handle on Social Media and already I'm catching up Social CRM! This is moving fast!"

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