How to Spot Social-Media Snake Oil - Advertising Age - DigitalNext

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• Blog
• Social Media
• Google

1. Anyone framing social media as the solution to the world's problems is either drinking Koolaid or looking to make a buck. That said, the prospect of doing business in a socially calibrated fashion is bigger than a new communication channel, .... Thanks for the thought leadership. Mark Allen Roberts www.nosmokeandmirrors.com · Permalink. By Dan | Boca Raton, FL September 17, 2009 12:34:05 pm: Point 4 is especially good. Social media is an addition, not a replacement. ... (Read Full Article)

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