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  1. How to Spot Social-Media Snake Oil - Advertising Age - DigitalNext

    Advertising Age (Sep 16 2009)

    1. How to Spot Social-Media Snake Oil - Advertising Age - DigitalNext Anyone framing social media as the solution to the world's problems is either drinking Koolaid or looking to make a buck. That said, the prospect of doing business in a socially calibrated fashion is bigger than a new communication channel, .... Thanks for the thought leadership. Mark Allen Roberts www.nosmokeandmirrors.com · Permalink. By Dan | Boca Raton, FL September 17, 2009 12:34:05 pm: Point 4 is especially good. Social media is an addition, not a replacement. ... (Read Full Article)

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    On 9/29/09 Taariq Lewis said:
    "We need more tools to separate fact from fiction when people advise us on Social Media. What are the metrics to measure social media impact? Why don't the traditional models work?"

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