1. Featured Articles

    1-24 of 49 // 1 2 »

    1. Getting the Most Out of Your Thought Leadership Publications

      Explore Alterra Group (Nov 8 2011)

      Thought leadership publications are elemental components of most professional services firms and account for a sizeable proportion of the marketing budget. That's why it's critical for firms to ensure they are getting the biggest return possible on these publications. (Read Full Article)

      Comment Mentions:   Thought Leader   Alterra Group

    2. The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing

      Explore Thought Leadership Times Blog (Oct 11 2010)

      The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing As a customer-centric focus increasingly proves critical to the success of professional service firms, account-based marketing (ABM)—the dedication of marketing resources, time and attention to specific accounts and prospects—has become one of the most important elements of firms’ overall marketing plans. To understand the rise of ABM and the key components of a successful ABM program,Alterra Group recently completed a comprehensive research initiative involving 50 U.S.-based practice leaders, marketers and business development executives across professional services sectors. In this paper, we explore the rise of ABM as a professional services marketing strategy and describe the typical lifecycle of ABM programs, as well as share what we learned from our research about how ABM leaders derive higher returns from their ABM investments through the use of a variety of ABM best practices. Read More: http://www ... (Read Full Article)

      Comment Mentions:   Alterra Group

    3. The Content Marketing ROI Series: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

      Explore Thought Leadership Times Blog (Aug 1 2010)

      The Content Marketing ROI Series: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly Without complex ROI measurement tools, marketers can leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing process. In this article, we explore the 3 avenues for value creation proposed by McKinsey's David C. Edelman. (Read Full Article)

      Comment Mentions:   Facebook   Digital Marketing   Novell

    4. B2B search engine marketing strategies optimized in 2 Ways with Content Curation

      Explore Thought Leadership Times Blog (Jul 18 2010)

      B2B search engine marketing strategies optimized in 2 Ways with Content Curation At HiveFire, we missed an opportunity to participate in the first B2B Search Strategy Summit, held on June 23, in San Francisco.  Unfortunately, we ourselves preparing for our launch at Digital Marketing Days in New York. However, there were 3 big take-aways, recorded by Search Engine Watch, (Read Full Article)

      Comment Mentions:   San Francisco   New York   Social Media

    5. Thought Leadership Marketing: Leading Your Audience to the Thoughts That Matter! « THE MADVOCATE BLOG

      Explore Ideaware (Apr 23 2010)

      Comment "Idea-aware talks about the struggle for companies to establish thought leadership, online." - Taariq Lewis

      Thought Leadership Marketing: Leading Your Audience to the Thoughts That Matter! « THE MADVOCATE BLOG Many companies like to say they are “thought leaders” in their particular market and they spend an inordinate amount of money and time trying to prove it with white papers, analyst (Read Full Article)

      1 Comment Mentions:   Blog   Thought Leader   SEO

    6. The Economics of Social Business

      Explore The Social Customer (Apr 22 2010)

      The social media tsunami is disrupting and impacting many aspects of business today including product development, CRM, thought leadership, corporate marketing, sales and lead generation, brand management and influencer relations. ... i.e., the benefits and value of social media to traditional disciplines like marketing, PR, customer service, product development. In working on ROI models, what I found was that when a company fully engages in social media, ... (Read Full Article)

      Comment Mentions:   California   Social Media   Natalie Petouhoff

    7. Siteless Web means you have to bring Thought Leadership to the ...

      Explore Thinking to Win (Apr 21 2010)

      Siteless Web means you have to bring Thought Leadership to the ... Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   CRM

    8. Howard Gardner on thought leadership

      Explore Thought Leadership (Apr 12 2010)

      Howard Gardner on thought leadership Howard Gardner is the John H. and Elisabeth A.Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.  He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard... (Read Full Article)

      Comment Mentions:   Australia   Thought Leader

    9. B2B Buyers' Use of Social Media - BUYERsphere Report

      Explore Search Journal (Apr 10 2010)

      By Ardath Albee There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture ... (Read Full Article)

      Comment Mentions:   Ardath Albee   Social Media   Enterprise

    10. The Big B2B Social Media Marketing Plan

      Explore Penn Olson (Apr 7 2010)

      The Big B2B Social Media Marketing Plan We have no data on Scania's social media ROI, but the increase in online visibility is undoubted. In our next post, we'll dive deep into the 5 B2B social ... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   ROI

    11. Publishing alone will not help your thought leadership

      Explore Thought Leadership (Apr 6 2010)

      Dale Bryce, the head of capability marketing at Sinclair Knight Merz (SKM) contacted me about my post on content aggregation and I felt that his response was worth sharing here rather than losing in the comments section.  SKM is a global engineering... (Read Full Article)

      Comment Mentions:   Thought Leader   Dale Bryce   SKM

    12. Why your B2B CEO should be using YouTube

      Explore Social Media B2B (Apr 5 2010)

      Google “CEOs and YouTube” and almost every result will center around some type of crisis. From Domino’s and KFC to Mattel and Motrin, most companies take a reactive approach to incorporating their CEOs onto their YouTube channels. Accordingly, most receive flak for the unnatural, delayed and – in some cases – unapologetic approaches to each [...] Related posts:10 B2B Social Media Videos Worth Watching When it comes to B2B social media, online video has... 7 Online Video Tips Every B2B Marketer Should Know Making and distributing good B2B video content takes time. It... Livestreaming Will Be Critical To B2B Marketing In 2010 I recently wrote a post stating that video blogging wasn’t... Related posts brought to you by Yet Another Related Posts Plugin. (Read Full Article)

      Comment Mentions:   Social Media   B2B   Thought Leader

    13. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Ideas can create an emotional connection. ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   B2B

    14. From Social Media to Social Strategy - Umair Haque - Harvard ...

      Explore Business Management Ideas (Apr 1 2010)

      From Social Media to Social Strategy - Umair Haque - Harvard ... Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the logic of the ... It's thought leadership like this that will move organizations past food and shelter and (hopefully) to self-realization. — Carlo Delumpa. April 1, 2010 at 1:31 PM. Love it. Great insight and thoughts about social transforming how we ... (Read Full Article)

      Comment Mentions:   Social Media   Thought Leader   Gary Hamel

    15. Is your social media policy letting you down? - Marketing Magazine

      Explore Marketing Magazine (Apr 1 2010)

      Is your social media policy letting you down? - Marketing Magazine Looking at social media from a more positive perspective (after all, social media does have its perks for business: increasing brand awareness, showcasing thought leadership and driving traffic to your website, just to name a few), ..... Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Hitwise

    16. Seth Godin at B2B marketing forum Amsterdam: Remarkable or invisible

      Explore measurablemarketing.eu (Apr 1 2010)

      Seth Godin at B2B marketing forum Amsterdam: Remarkable or invisible This was an eye-opener and it totally re-enforces the point that sales and marketers should spend the majority of their time on EDUCATING not selling, educating requires thought leadership. Anyone else spot the disconnect? ... (Read Full Article)

      Comment Mentions:   Seth Godin   Social Media   Amsterdam

    17. The sales pitch is dead

      Explore Thought Leadership (Mar 29 2010)

      The sales pitch is dead I love what Chad and Linda Nelson from The Basis Group have to say about sales and thought leadership in their paper “Thought Leadership is the New Sales Pitch.”  These guys absolutely get it.  It is a must read for anyone in sales and marketing. In my all my research and writings on the topic I [...] (Read Full Article)

      Comment Mentions:   David Meerman Scott   Blog   Thought Leader

    18. Master narratives and framing the debate with B2B marketing

      Explore Reputation to Revenue (Mar 28 2010)

      Master narratives and framing the debate with B2B marketing Years ago, when I was a lowly graduate student at MIT, I learned an essential lesson about communications while taking a course on "framing" the news. The lesson, as my professor Bill Gamson so ably taught, was that he who... (Read Full Article)

      Comment Mentions:   Social Media   Accenture   HubSpot

    19. 5 Steps Evaluating Social Media ROI Touchpoint Optimization for Thought Leadership

      Explore Integrated Media Marketing (Mar 25 2010)

      5 Steps Evaluating Social Media ROI Touchpoint Optimization for Thought Leadership The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. ... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   Thought Leader

    20. An Expert Defines Thought Leadership in Business. A refresher with metrics!

      Explore Free Business Classifieds (Mar 23 2010)

      Thought Leaders get noticed by offering something different—information, insights, and ideas, for instance. Thought Leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.” (Read Full Article)

      Comment Mentions:   Intel   Cisco   Microsoft

    21. Beware, content doesn’t a thought leader make

      Explore Thought Leadership (Mar 18 2010)

      There is a lot of a commentary flying around the web at the moment about content, optimising that content for search engines , content curation (filtering and aggregating relevant content) and how best to deliver content to your publics. But…and this is a big but – content alone does not make you a thought leader.  It [...] (Read Full Article)

      Comment Mentions:   Thought Leader   HiveFire

    22. Community Leadership vs. Thought Leadership for B2B Marketers ...

      Explore b2bbloggers.com (Mar 17 2010)

      Community Leadership vs. Thought Leadership for B2B Marketers ... Thought Leadership for B2B Marketers. 2. #B2BChat - Seminars and Roadshows - Effective Lead Generation Tool or Glorified Sales Pitches? 3. LikeMinds 2010 Interview: B2B Marketing Lessons from Yann Gourvennec of Orange Business Services ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    23. Thought Leadership Best Practices: #1 – Start With Market Intelligence to stay on target

      Explore muzeview.com (Mar 14 2010)

      Thought Leadership Best Practices: #1 – Start With Market Intelligence to stay on target The # 1 objective of thought leadership is to start conversations with clients and prospects, and your chances of starting a conversation with multiple clients and prospects will clearly increase if you try to talk to them about issues that matter. In fact we think that marketing and business development, and relationship development is fundamentally about “conversations that matter“. (Read Full Article)

      Comment Mentions:   Social Media   Thought Leader   Thought Leadership Marketing

    24. netfilm.biz: Online-Video Marketing That Doesn't Feel Like Advertising. A Thought Leadership Success Study

      Explore netfilm.biz (Mar 13 2010)

      Brian Bradley, MicroBilt's EVP of Strategy & Emerging Markets, acknowledges it's hard to put an ROI on programs like this (parenthetically I addressed this topic on Tuesday at a marketing conference, and here's the deck). “Although the initial work that lead to “I Love Local Commercials” was very spontaneous, it is part of a body of work at MicroBilt focused on building awareness and establishing thought leadership across market segments, ” Bradley told me via e-mail. ... (Read Full Article)

      Comment Mentions:   Thought Leader

    25. 1-24 of 49 // 1 2 »