Articles from Dana VanDen Heuvel

1. Herding Cats: Turning Subject Matter Experts into Thought Leaders Explore The MarketingSavant Group (Feb 13 2010) You’ve decided the prognosis looks good and you are ready to travel down the course of positioning yourself as a thought leader in your marketplace. Now it’s time to “herd the cats”! This article is a guide to help you take on the very difficult task of getting information out of your subject matter experts (SMEs) and turning them into thought leaders. (Read Full Article)

   Comment Mentions:   Thought Leader   The Marketing Savant   Thought Leadership Marketing

2. Thought Leadership and Spontaneous Mentions Explore The MarketingSavant Group (Sep 8 2009) The Sharp Axe of Authority and Wisdom for Thought Leaders Explore The MarketingSavant Group (Sep 6 2009) The 100/0 rule of thought leadership (and social media) | The MarketingSavant Group Explore The MarketingSavant Group (Sep 3 2009) Darren Hardy posted an insightful piece (which is also his Publisher's Letter in this month's Success magazine) about who has the responsibility to make a (Read Full Article)

   Comment Mentions:   Whirlpool   Social Media

3. Recognizing a Thought Leadership Moment in Your Industry Explore The MarketingSavant Group (Aug 26 2009) For all of the discussion that’s being had about thought leadership marketing and social media, one of the most important aspects of the conversation that’s usually squelched by the “bright shiny object syndrome” piece of the conversation is the need to keep your eyes and ears open for emerging thought leadership moments that you can [...] (Read Full Article)

   Comment Mentions:   Intel   Washington   Social Media

4. The Thought Leadership Marketing Equation Explore The MarketingSavant Group (Jan 13 2009) Thought leadership marketing is becoming a more often discussed topic in the business-to-business marketing realm. First coined by Joel Kurtzman in 1994 (then an alliance partner with Booz, Allen & Hamilton and now the chairman of the Kurtzman Group), it has been, until now, largely a marketing strategy employed by professional service firms, consultants and pundits, and a select few technology firms. McKinsey, Tom Peters and Cisco respectively come to mind. (Read Full Article)

   Comment Mentions:   Cisco   Tom Peters   Thought Leader

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