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  1. Articles from Bob Scheier

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    1. Why Arent We Pre-Testing Thought Leadership Content?

      Explore What Works, What Doesn't (Oct 30 2009)

      My recent post on pitching thought leadership continues to drive comment, including a raspberry from my girlfriend who thinks “thought leadership” sounds like controlling people's minds. I tell her it just means coming up with truly new ... (Read Full Article)

      Mentions:   Thought Leader

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