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    1. How to Master Lead Management: 6 Experts Weigh In | The Funnelholic

      Explore The Funnelholic (Jun 8 2010)

      How to Master Lead Management: 6 Experts Weigh In | The Funnelholic Expert speakers – We have 6 experts who will offer their third party thought leadership on the various elements of Lead Management. They're all hand-chosen as some of the best in the business (see below for more details). 2. No vendor speakers pretending ... 10:30 a.m. Scrapping Traditional for Content Marketing: Why You Can't Afford to Wait - Ardath Albee (twitter.com/ardath421), CEO and B2B Marketing Strategist, Marketing Interactions, Inc. Funnelholic take: If you read ... (Read Full Article)

      Mentions:   Ardath Albee   Social Media   Brian Solis

    2. 34 Tips, Tricks, and Thoughts for Better Webinars | The Funnelholic

      Explore The Funnelholic (May 18 2010)

      There are four key benefits from webinars: education, thought leadership, branding, and quantifiable lead generation. Oops and one more, nurturing (more on this later). Webinar ROI is NOT just conversion rate — All four or five benefits should be considered when doing a ... But if you have a webinar and everyone on there is your product marketing team, you are not getting it. Email is the best way to get people to webinars. Do 2-3 emails within three weeks of the event. ... (Read Full Article)

      Mentions:   Ardath Albee   Blog   Thought Leader

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