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  1. Articles from Tom Pick

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    1. Will Content Marketing Kill Trade Publications?

      Explore Social Media Today (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? technorati tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership content trade publications niche audiences blogs article publication ... (Read Full Article)

      Mentions:   David Meerman Scott   Ardath Albee   Social Media

    2. Will Content Marketing Kill Trade Publications?

      Explore MyVenturePad (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has ... (Read Full Article)

      Mentions:   David Meerman Scott   Ardath Albee   HubSpot

    3. Will Content Marketing Kill Trade Publications?

      Explore webmarketcentral.blogspot.com (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Even in the early days of online, trade publication websites and their newsletters were essential media. The challenges faced by trade publications go far beyond the current economic slowdown. Trade pubs traditionally flourished due to five conditions which simply no longer exist. (Read Full Article)

      Mentions:   David Meerman Scott   Social Media   HubSpot

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