1. Articles from Andy Komack

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    1. B2B Landing Page Strategies: More Might Really Be More Effective

      Explore Search Engine Land (Nov 25 2009)

      Long sales cycles; Multiple buyers & purchasing influencers; Complex messaging; Need to educate prospects; Demonstrating ROI and value. The key in B2B marketing is to get someone to become aware, listen, and be interested in engaging with ... Load all of your (quality) product demonstration, training, thought leadership, and related videos in YouTube in your company-specific YouTube Channel. On the PPC Landing Page, use the YouTube embed code to bring in 1 to 2 of your ... (Read Full Article)

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