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  1. Articles from Chris Koch

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    1. I don't want to lose you! | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Nov 12 2010)

      I have a ton of new stuff to share this Fall (a new survey on thought leadership, for example) and I'd really like to get your opinions on it. A blog is nothing without community. I'm going to follow this post up immediately with some ... (Read Full Article)

      Mentions:   Google   B2B   Blog

    2. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      This is why the demand that marketing be able to show specific ROI from its thought leadership programs is a fool's errand to begin with. Content is part of the relationship that leads to a sale, but it is not the only part. ... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   San Jose

    3. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      All of our talk about marketers becoming publishers is incomplete. We can't just become publishers, we also have to become advertisers. Let me. (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

    4. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Blog

    5. Thought Leadership Is Dead. Long Live Idea Marketing. | It ...

      Explore itsma.com (Oct 7 2009)

      Thought Leadership Is Dead. Long Live Idea Marketing. | It ... We need a new term: idea marketing. This term describes what we’re really trying to do with thought leadership: sell a point of view that educates the audience. The education is the exchange of value that begins a relationship between the customer and the deliverer—whether that deliverer is a salesperson, a marketer, or a subject matter expert. That relationship is deepened through a coordinated, multistep campaign with successively more intimate communications over time. Idea marketing isn’t easy. It presupposes that we have something to talk about besides our products and services. And the truth is that as marketers we don’t have anything else to talk about. Idea marketing means we need to do more. We need to do research. We need help from subject matter experts and salespeople with their ears to the ground in the ... (Read Full Article)

      Mentions:   Social Media   CRM   B2B

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