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    1. So You Want To Be A Thought Leader?

      Explore Web Design (Sep 18 2009)

      How to use online media and websites to become a thought leader. When you are marketing business to business, you want to be able to stand out from the rest so that companies choose you first. One goal to establish both credibility and visibility is to aim to be a thought leader. This great article from Elise Bauer sums it up with this quote (Read Full Article)

      Mentions:   Social Media   Thought Leader

    2. Sealing The Deal - The New Community Rules - O'Reilly Media

      Explore oreillynet.com (Sep 3 2009)

      Sealing The Deal - The New Community Rules - O'Reilly Media In Chapter 1, An Introduction to Social Media Marketing, you learned that it can be difficult to get actual numbers for determining ROI on your social media campaign; you can't put a numeric value on the buzz and quality of an online ..... At these events, network with people who are most interested in the topic, and you'll be able to establish thought leadership (and brand awareness). These real-life interactions are a great way to meet your customers and find others ... (Read Full Article)

      Mentions:   Social Media

    3. Four Ways That Marketing Can Be More Strategic in a Recession ...

      Explore bettermanagement.com (Sep 2 2009)

      ... demonstrate results through ROI tools, testimonials and references, and simulations. Eliminating the “marketing speak” and using straight talk is a must. Maintain the commitment to research and thought leadership—more efficiently. ... (Read Full Article)

      Mentions:   Research   Julie Schwartz   IT Services Marketing Association

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