Articles from Bernie Thiel

1. Using Research to Prime the Thought Leadership Marketing Pump Explore Thought Leadership Times Blog (Oct 24 2011) Many, if not most, consulting firms have ambitious programs designed to help them become or remain thought leaders in their chosen fields of expertise. And that's a good thing. Research and history show that demonstrating superior insights on and track records in solving clients' most pressing business problems is one of the keys to differentiating and growing a consulting firm. However, in their quest for thought leadership, firms often encounter a common dilemma: struggling to find something to say that is new, relevant, compelling and materially different from what competitors are saying about a given topic. In other words, there are times when the thought leadership pump appears dry, which is a big problem for any firm selling work on the strength of its ideas. That's where proprietary research can play a critical role. Such research can provide ... (Read Full Article)

   Comment Mentions:   Social Media   Thought Leader   Thought Leadership Marketing

2. The Value of Surveys in Generating Awareness and Leads Explore Thought Leadership Times Blog (Jan 8 2010) Surveys have become one of the most important items in a professional services marketer’s toolkit. When done right, surveys can provide extremely valuable content for marketing programs that helps firms demonstrate their insights on important business topics and generate awareness of the firm overall. Yet many firms struggle to create surveys that provide sufficient return on investment. Some firms cannot get sufficient responses to their survey despite having the research in the field for several months. Others are able to generate volumes of survey data but have trouble finding anything compelling in the research. Still others believe their surveys provide interesting insights but are roundly ignored by the media and clients and prospects. What separates firms whose surveys are powerful lead and awareness generators and those whose surveys fall flat? In our experience, the answer lies in several key ... (Read Full Article)

   Comment Mentions:   Japan   PowerPoint   Thought Leader

3. Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today Explore Thought Leadership Times Blog (Dec 16 2009) Our research further found that these companies had distinctly different marketing practices and priorities than professional services companies whose revenue declined in the past year. In this white paper, we discuss the lessons professional services marketers can learn from the recent recession and what they can do to build a solid marketing foundation for future success, regardless of economic circumstances. (Read Full Article)

   Comment Mentions:   Thought Leader   Bernie Thiel   Alterra Group

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