Articles from Sam Brown

1. The Value of Surveys in Generating Awareness and Leads Explore Thought Leadership Times Blog (Jan 8 2010) Surveys have become one of the most important items in a professional services marketer’s toolkit. When done right, surveys can provide extremely valuable content for marketing programs that helps firms demonstrate their insights on important business topics and generate awareness of the firm overall. Yet many firms struggle to create surveys that provide sufficient return on investment. Some firms cannot get sufficient responses to their survey despite having the research in the field for several months. Others are able to generate volumes of survey data but have trouble finding anything compelling in the research. Still others believe their surveys provide interesting insights but are roundly ignored by the media and clients and prospects. What separates firms whose surveys are powerful lead and awareness generators and those whose surveys fall flat? In our experience, the answer lies in several key ... (Read Full Article)

   Comment Mentions:   Japan   PowerPoint   Thought Leader

2. Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today Explore Thought Leadership Times Blog (Dec 16 2009) Our research further found that these companies had distinctly different marketing practices and priorities than professional services companies whose revenue declined in the past year. In this white paper, we discuss the lessons professional services marketers can learn from the recent recession and what they can do to build a solid marketing foundation for future success, regardless of economic circumstances. (Read Full Article)

   Comment Mentions:   Thought Leader   Bernie Thiel   Alterra Group

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