Articles from Lee Odden

1. Content Marketing: 11 Thought Leaders on Curation & Context ... Explore Online Marketing Blog (Jun 22 2010) Now I think there's value in both and I believe that in order to garner some thought leadership you have to become a thought leader. You can't do that through aggregating the thoughts and words and ideas of others. ... (Read Full Article)

   Comment Mentions:   Google   Erik Qualman   Social Media

2. OMS10 B2B Marketing Case Study: Marketo Explore Online Marketing Blog (Feb 24 2010) Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation. Marketo is one of the fastest growing software [...] (Read Full Article)

   Comment Mentions:   Enterprise   B2B   Blog

3. How Journalists Use Search & Social Media Explore Online Marketing Blog (Feb 24 2010) TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...] (Read Full Article)

   Comment Mentions:   Google   Minnesota   Yahoo

4. Survey Results: Impact of Blogging on Search Engine Optimization ... Explore starwebdesigner.com (Jan 25 2010) Puts a face on company; great customer service signal; illustrates USP over competitors; Depends totally on strategic objectives – for some it's leads/sales, for others it's thought leadership; Increase overall community interaction ... (Read Full Article)

   Comment Mentions:   Social Media   Long Tail   Blog

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